Matthew Nonoshita, CTE, CADC-II, RAS-II

Matthew Nonoshita


Matthew Nonoshita, CTE, CADC-II, RAS-II

During his decade-long journey of personal recovery, Matthew Nonoshita has worked alongside leading professionals to cultivate his knowledge and understanding, while assisting countless others on their own paths of recovery from addiction and mental health disorders. His wide range of experience within the treatment field encompasses direct care; clinician and lead clinician positions; and executive leadership roles, including program director, executive director, and CEO. He has held positions at companies including Premier Health Group in Newport Beach, California; Beachside Behavioral Health in Fountain Valley, California; and Balboa Horizons in Costa Mesa, California, among others.

Matthew has built and supervised teams consisting of operations staff, counselors, therapists, clinical directors, nurses, doctors, dieticians, utilization review specialists, and administration. His experience in crafting young adult programs, his own recovery experience, and the diversity of his service have given him the ability to view and understand treatment from multiple perspectives.

My Five Fundamental Beliefs

1. Integrity is essential in the treatment field.

Moral principles, ethical practices, and the ability to be honest with ourselves are vital for treatment providers. We live in a time during which this field has become saturated with those focused more on financial gain and unethical practices than on helping people. I believe that having integrity in all aspects of the treatment business—clinical, operations, finance, marketing—is beneficial for everyone involved, including clients, family, staff, the treatment program, and society as a whole. Now more than ever, our culture needs treatment providers that operate with ethics and integrity.

2. Treatment must be adaptive.

The only constant is change. Every year, new research is done on the treatment of mental health disorders and substance abuse; culture changes; insurance standards change; new laws and regulations impact the treatment world; new therapeutic modalities emerge; new pharmaceutical medication and illegal experimental substances are introduced; and advances in technology spark new studies on brain chemistry, expanding our understanding of the human brain and behavior. I believe that treatment providers must be vigilant in learning about and adapting to new knowledge in order to improve quality of care. There is no “one size fits all” approach to treatment—we must adapt, learn, grow, and share new information with staff and clients in order to continue helping people as effectively as possible.

3. A positive professional culture is infectious.

When companies take care of their employees and promote a positive culture, this care and compassion will be passed on to clients. I feel that providers should be expected to operate according to the same principles that we teach. Principles that are important to me in a treatment culture are humility, high standards, professionalism, healthy boundaries, consistency, support, learning, understanding and empathy, honesty, open-mindedness, willingness, clear communication, respect, self-care, love, humor, and having fun.  

4. Treating the whole person is the key to healing.

I believe in treatment of the entire person—physically, mentally, emotionally, and spiritually—and in treating the underlying issues rather than managing the symptoms. In order to effectively do this, we need professionals from many disciplines included in the treatment approach—MDs, psychiatrists, therapists, counselors, mindfulness experts, dieticians, nutritionists, physical trainers. An empathetic, nonjudgmental, multidisciplinary approach to treatment requires being vigilant about gathering information and gaining an understanding of cause and effect, in order to develop interventions that will elicit long-term change. If we don’t really know what someone has been through or what is hindering them, how can we help?

5. Family involvement has a powerful impact on recovery.

I believe that individuals have a much better chance of achieving long-term recovery from any disorder when their loved ones are included in the treatment process. The family dynamic needs to be addressed—not with shaming or blaming, but with empathy and understanding. We learn so much more by including the family, and the family needs to know what they can do to support each other and their loved one in recovery. Family involvement is paramount, whether that means a parent, sibling, cousin, spouse, or close childhood friend. I have seen amazing healing take place when the family is willing and open to change.

Newport Academy…in his own words

“I feel blessed to be a part of an organization that shares my beliefs and values, and is dedicated to making a significant difference in the world.”—Matthew Nonoshita


For press inquiries, please contact:


  • Credentialed as a Certified Treatment Executive, Certified Addictions Treatment Counselor, Certified Alcohol and Drug Counselor II, Registered Addiction Specialist II, and Certified Clinical Supervisor
  • Member of the California Consortium of Addiction Programs and Professionals and the California Association for Alcohol/Drug Educators
  • Graduate of the Breining Institute in Orangevale, California; and Santa Barbara City College

Select Achievements

  • Built and managed multiple facilities, increasing bed count and profit margin while decreasing operations costs
  • Played an integral role in the initial and reaccreditation of multiple facilities according to Joint Commission standards of care
  • Developed a surf therapy program used widely by multiple facilities